Estimated Reading Time: <1
(Reuters) – AT&T Inc on Friday offered customers of No.4 U.S. mobile provider T-Mobile U.S. Inc a $200 credit to switch to its service on top of a phone trade-in that could be worth another $250, amping up competition between the two rivals.
AT&T, the No.2 U.S. mobile provider, announced the promotion after T-Mobile spent months appealing to AT&T customers, and in anticipation of a new competitive offer expected from the smaller company next week.
T-Mobile, 67 percent owned by Germany’s Deutsche Telekom AG, has been making inroads against bigger rivals by criticizing them in its marketing and selling itself as more consumer-friendly with cheaper prices and more flexibility.
It has already posted two quarters of subscriber growth after four years of losses as a result of the promotions and has been trumping bigger rivals AT&T and Verizon Wireless in phone customer growth.
AT&T is seen as the most vulnerable to T-Mobile’s aggressive promotions because both companies use the same network technology making it easier for their consumers to switch.
T-Mobile’s outspoken Chief Executive John Legere has been building up anticipation for a new offering it is expected to announce at an event on January 8 at the Consumer Electronics Show in Las Vegas.
- We ignored calls for Pantami’s resignation at the FEC meeting – Lai Mohammed
- 23 year-old comedienne, Ada Jesus is dead
- Senate approves fresh $1.5billions, €995millions loans for Federal, State Governments
- Just In: “They attacked the community and burnt their food stores” – Bandits are currently attacking villages in Zamfara State
- Breaking: House of reps minority leader calls for Isa Pantami’s sack
- Retail giant, Amazon, to set up South African headquarters – 5,239 jobs will be created in the construction phase alone
- IGP withdraws senior police officers from EFCC
- Nigerian Government expresses concern over developments in Chad
- Update: Police confirm attack on Greenfield University Kaduna
- BudgIT demands COVID-19 fund accountability