Estimated Reading Time: <1
Popular messaging app WhatsApp will no longer require users to pay a $1 annual fee to use its service. This was announced through a blog post on the WhatsApp website.
The company, which is owned by Facebook, said it had nearly a billion customers around the world who use the app to stay in touch with friends, family and even patients.
WhatsApp said it had decided to stop charging because “as we’ve grown, we’ve found that this approach hasn’t worked well” — many users don’t have a debit or credit card.
The change will take effect over the “next several weeks.”
WhatsApp also addressed concerns about third-party ads — it doesn’t plan to use them. Instead it will “test tools” to help customers contact and respond to businesses and organizations of their choice.
“That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight,” the statement said. “We all get these messages elsewhere today … so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”
Meanwhile, WhatsApp’s user base continues to surge. When Facebook announced it would acquire WhatsApp in February 2014, the company had 450 million monthly active users. In September, WhatsApp revealed the service topped 900 million.
- Propsed bill to require operators of lottery, pools, betting companies to pay N20 million license fee in Lagos
- Federal Government to deduct illegal mining fees from states’ allocations
- NiMET management appeal staff to shelve planned strike
- Victor Ejechi: Nigeria added 7,999 PhD holders to the unemployment market in 21 months
- Traders told me the story about northern governor leading Boko Haram says Mailafia
- Rights group writes US, Buhari, Ganduje, condemns religious policing in Nigeria
- NJC releases list of nominees for Supreme Court appointments
- Resume or be sacked, Ebonyi government threatens striking workers
- DSS to clamp down on notable personalities and groups who incite a breakdown of law and order
- Ogun State Government suspends lockdown