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Taiwanese PC Vendor ASUS Storms Nigeria’s IT Market



ASUS_roundup_sfA Taiwanese technology company ASUS is investing big in Nigeria with the  announcement of its entry into Nigeria’s N245 billion broadband device market.

ASUS is an international notebook vendor which boasted of annual revenue of $14.73 billion in 2011 has saidthat the huge market in Nigeria has become a big attraction for many global technology firm.

“We are very serious about the Nigerian market. In our own view, Nigeria is the biggest market on the African continent ahead of South Africa, Egypt and Kenya. We are aware that if you want to have a strong footprint in Africa, you must have a strong footing here in Nigeria”, these were the words of  Simplice Zaongo, product manager, ASUS at a media launch in Lagos on Wednesday.

At the media launch, the company introduced two Intel-powered devices; the ASUS fonepad 7 and the ASUS Transformer Book T100, which are designed specifically for the Nigerian market. The tablets are powered by Intel Atom processors, Intel Atom Z2560 and Intel Atom Bay Trail – TZ3740 quad-core processor respectively.

The regional director of ASUS for Africa, Turkey and Isreael; Shaw Chang said, “the two devices that we have launched today – the fonepad 7 and the Transformer Book T100 – are designed to fit the Nigerian market. From battery life to the performance of their processors, and to their retail prices, everything is right. These are the devices you want to offer to your loved ones as a Christmas gift”.

The Fonepad 7 and the Transformer Book T100 are priced at N38, 000 and N75, 000 respectively.

It is worthy of note that ASUS has also extended its warranty policy in Nigeria to two year specifically for the Transformer Book .

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