Olaoluwa Osunkoya, widely recognized by his online persona “Ola of Lagos,” is a Nigerian social media influencer, entrepreneur, and luxury car dealer.
He is one of the nation’s most celebrated examples of a “grass-to-grace” transformation, leveraging sheer passion and social media consistency to transition from a low-wage cleaner to a celebrity auto mogul. His high-energy, slang-filled commentary on exotic cars has made him a household name in the Nigerian luxury space.
Early Life and Background
- Full Name: Waris Olayinka Akinwande Osunkoya
- Place of Origin: Ola of Lagos hails from Ogun State, Nigeria.
- Early Struggles: His initial experience in Lagos was one of intense struggle. He arrived in the city with no financial backing or family support, seeking to make enough money to start a business back home. He took on various menial jobs, including working as a site laborer and later as a cleaner in high-brow areas like Ikoyi and Lekki, reportedly earning as little as ?17,000 per month.
The Turning Point: Career and Fame
The foundation of Ola of Lagos’s success was his unwavering passion for luxury cars, which he developed while working as a cleaner in exclusive Lagos districts.
From Cleaner to Content Creator (2019-2021)
- Finding Inspiration: While cleaning offices, he was exposed to the luxurious lifestyles and exotic cars of the Lekki elite.
- Initial Steps: Using the little money he saved, he bought a basic smartphone and began approaching owners of high-end cars. He would film the vehicles, often pleading for permission, and upload the footage with his unique, self-taught commentary.
- Viral Content: His energetic style, use of relatable street slang, and unfiltered access to cars (like Rolls-Royces, Ferraris, and Lamborghinis) quickly resonated with Nigerians. His content became consistently shared, earning him the attention of major celebrity bloggers and eventually, the celebrities themselves.
Rise as Nigeria’s Top Auto Influencer
Ola of Lagos cemented his status by becoming the unofficial voice of the Nigerian luxury car market.
- Signature Brand: His reviews and analyses of expensive cars are highly sought after. His access became so broad that he was often the first person to showcase new luxury purchases by Nigerian celebrities and business moguls, solidifying his credibility in the auto community.
- Collaborations: He gained widespread attention and endorsements from major figures, including music star Davido, and prominent social media figures like Tunde Ednut, who helped promote his content.
Business Ventures (OOL Autos)
Capitalizing on his influence and network, Ola of Lagos transitioned from a reviewer to a broker and successful entrepreneur:
- OOL Autos: He founded his car dealership, OOL Autos, which specializes in the sales, swap, and procurement of luxury vehicles for clients both within Nigeria and internationally.
- Showroom Demolition (2025): In a major setback, the physical showroom of OOL Autos in Lekki was demolished by the Lagos State Government in October 2025 for violating urban planning laws by being built directly under a high-tension power line. Ola responded publicly, expressing a positive attitude and promising to build a bigger, safer facility.
Family, Girlfriend, and Personal Life
Details about Ola of Lagos’s immediate family are kept private, focusing largely on his career trajectory.
- Relationship Status: He is known to be in a relationship, but he keeps the identity and specifics of his girlfriendlargely out of the public domain, focusing his online brand entirely on cars and luxury. He has previously addressed online rumors and speculation regarding his personal life and relationships.
Net Worth (Estimation)
Due to the private nature of his business as a car broker and dealer, Ola of Lagos’s exact net worth is not publicly verified. However, his net worth is generally estimated to be in the hundreds of millions of Naira, generated primarily through:
- Car Brokerage: Commission from the sales and swaps of high-value luxury cars.
- Brand Influencing: Endorsement deals and advertisements for automotive and luxury brands.
- Content Monetization: Revenue from his massive social media platforms (Instagram, TikTok, YouTube).
Notable Scandal/Controversy
- Investment Scheme Promotion (2025): Ola of Lagos drew significant criticism for heavily promoting the Squared Options investment platform to his millions of followers. The platform was later widely alleged to be a fraudulent scheme, leading to public debate over the ethical responsibilities of social media influencers when promoting financial products.
Frequently Asked Questions (FAQ)
| Question | Answer |
| What is Ola of Lagos’s real name? | His full name is Waris Olayinka Akinwande Osunkoya. |
| How did he start his business? | He started by working as a cleaner in Lekki. He saved money to buy a phone and began filming and reviewing luxury cars for free, building a massive audience before transitioning into a paid car broker and dealer. |
| What is OOL Autos? | OOL Autos is the name of his luxury car dealership, which specializes in the sales, swaps, and pre-orders of high-end vehicles. |
| Why was his showroom demolished? | The Lagos State Government demolished the structure in October 2025 because it was built directly under a 33kV high-tension power line, violating electrical safety standards (Right of Way). |
| Is he married? | No, he is not publicly known to be married, though he is in a private relationship. |
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