Olaoluwa Osunkoya, universally known by his moniker Ola of Lagos, embodies the quintessential “grass to grace” Nigerian success story. Rising from a cleaner earning a meager salary in Lagos’s high-brow districts, he leveraged his passion for luxury vehicles and social media to become Nigeria’s premier auto influencer and a successful car dealer.
His consistent content, characterized by its energetic, signature commentary and unfiltered access to the nation’s most exclusive garages, transformed him into a celebrity figure whose name is synonymous with fast cars and the aspirational Lagos lifestyle.
Top Things to Know About Ola of Lagos
1. Remarkable “Grass to Grace” Story
Ola of Lagos’s background is one of the most compelling aspects of his brand. He frequently shares the story of his humble beginnings to motivate his followers:
- Cleaner to CEO: Before his fame, Olaoluwa Osunkoya moved from his hometown in Ogun State to Lagos with nothing. He started as a laborer on construction sites before taking a job as a cleaner in an office space in Ikoyi and later in Lekki, earning as little as ?17,000 per month.
- Passion-Driven Career: He credits his cleaning job in Lekki for exposing him to the luxury cars that fueled his passion. He used his meager wages to buy a basic phone and began begging car owners to let him film their vehicles, creating the car review content that launched his career.
2. Nigeria’s Leading Auto Influencer
Ola of Lagos is arguably the most recognizable luxury car reviewer and influencer in Nigeria, known for his unique, energetic style:
- Signature Style: His content features close-up videos of luxury and exotic vehicles, delivered with his high-energy, slang-filled commentary that makes complex car features accessible and entertaining.
- Celebrity Access: His consistency and growing popularity earned him access to the garages of top Nigerian celebrities, including Davido, allowing him to review and broker deals on some of the most expensive cars in the country.
3. Transition to Car Dealership (OOL Autos)
Beyond reviewing cars, Ola of Lagos successfully monetized his influence by becoming a reputable luxury car dealer himself:
- Entrepreneurship: He founded his own dealership, OOL Autos, which specializes in car sales, swaps, and upgrades for Nigeria’s wealthy elite.
- Recent Demolition: In October 2025, his physical showroom in Lekki was demolished by the Lagos State Government for violating safety standards by being built directly under a high-tension power line. Despite the major setback, he maintained a positive attitude, promising his followers a “bigger and better” new showroom.
4. Controversial Side Hustles
His influence extends beyond the auto sector, sometimes leading to controversy:
- Affiliate Marketing: Ola of Lagos has occasionally used his massive platform to promote investment schemes. In early 2025, he faced scrutiny for heavily promoting a platform called Squared Options, which was later scrutinized by reporters and alleged by some social media users to operate as an AI-powered Ponzi scheme.
5. Massive Social Media Presence
His rise is a testament to the power of digital media in Nigeria:
- Ola of Lagos commands a substantial following across platforms like Instagram, TikTok, and YouTube, where his content generates millions of views, making him a major force in influencer marketing and a benchmark for aspirational content.
For marketing and advertising, or publishing your promotional content, contact us at [email protected]
