Entertainment

Highest paid influencers in Nigeria and an estimate of their net worth

Published

12 months ago

2023/05/13

Influencer marketing has become a massive industry in Nigeria, with brands eager to work with popular social media personalities to promote their products and services.

From fashion and beauty to lifestyle and entertainment, these influencers, who are also celebrities have built large followings on platforms such as Instagram, Twitter, and YouTube, and have leveraged their popularity to secure lucrative deals with major brands.

Here are some of the highest-paid influencers in Nigeria and an estimate of their net worth:

1. Wizkid – $11 million

Wizkid is one of Nigeria’s most successful musicians and has a massive following on social media. He has collaborated with major international artists like Drake, Beyonce, and Chris Brown, and has secured endorsement deals with major brands like Pepsi and Nike.

2. Davido – $10 million

Davido is another successful musician and influencer with a large social media following. He has won numerous awards for his music and has worked with major brands like Pepsi, Infinix, and First Bank.

3. Funke Akindele-Bello – $3.5 million

Funke Akindele-Bello is a popular Nollywood actress and influencer who has won numerous awards for her acting. She has a large following on social media and has worked with major brands like Keystone Bank, Vitafoam, and Globacom.

4. Toke Makinwa – $2.5 million

Toke Makinwa is a popular radio and TV personality with a large social media following. She has written several books and has worked with major brands like Payporte, Nestle, and Ciroc.

5. Linda Ikeji – $2.3 million

Linda Ikeji is a popular blogger and influencer who has built a large following on social media. She has won numerous awards for her blogging and has worked with major brands like Glo, Pepsi, and Uber.

4. Tiwa Savage – $2 million

Tiwa Savage is a successful musician and influencer who has collaborated with major international artists like Beyonce, Rihanna, and Coldplay. She has won numerous awards for her music and has worked with major brands like Pepsi, MTN, and Forte Oil.

5. Yemi Alade – $1.5 million

Yemi Alade is a successful musician and influencer who has won numerous awards for her music. She has a large following on social media and has worked with major brands like Peak Milk, Infinix, and Bland2Glam.

6. Falz – $1 million

Falz is a successful musician and influencer who has won numerous awards for his music and acting. He has a large following on social media and has worked with major brands like MTN and Coca-Cola.

7. Mercy Eke – $800,000

Mercy Eke is a reality TV star and influencer who won the fourth season of the popular show Big Brother Naija. She has a large following on social media and has worked with major brands like Ciroc, Mr. Taxi, and Innoson Motors.

The rise of social media has led to the emergence of a new class of celebrities and influencers in Nigeria.

These individuals have built large followings on platforms like Instagram, Twitter, and YouTube, and have leveraged their popularity to secure lucrative deals with major brands.

While the industry is still relatively new, it’s clear that the influence of these social media personalities will only continue to grow in the years.