HomeEntertainmentSabinus slams N1bn suit...

Sabinus slams N1bn suit on beverage firm over unauthorised use of ‘something hooge’

Nigerian comedian, Chukwuemeka Emmanuel, well known as Sabinus has slammed a suit of N1 billion on Friesland Foods Wamco Nigeria Plc, a beverage firm over alleged unauthorised use of his trademark ‘something hooge’.

The recent AMVCA Award winner in the suit filed through his lawyer, Stanley Alieke, threatened a lawsuit if the brand failed to comply within two weeks from the receipt of the legal notice.

Alieke in the suit told the client that said; “Our client briefed us and we believe the same to be true that your Company, Friesland Foods Wamco Nigeria Plc, used a trademarked slogan ‘Something Hooge’ for the promotion of your Peak Milk product,” the legal notice dated May 27 read.

“The advert which was made on the Peak Milk Nigeria verified Instagram page (peak_milk) was posted on the 24th day of May 2022 which was used to promote the Peak National Breakfast Week.

“It will interest you to know that the phrase ‘something hooge’, which was popularised by our client, has been trademarked and legally reserved as his intellectual property by the Federal Ministry of Trade and Investment.

“The said slogan was trademarked on the 26th of November 2021 with the file number: NG/TM/O/2021/48316. 10. On this note, we make the demand for the payment of the sum of Five Hundred Million Naira (N500m) as compensation for the unauthorized use of the intellectual property belonging to our client.

“And another five hundred million Naira for damages for the trauma; emotional, physical, psychological, and mental trauma our client has suffered for the Trademark theft and infringement of his intellectual property rights.”

See the adverts below:

PHOTO Credit: Peak Milk

In a similar development, Sabinus also demanded a sum of N100m from UAC Foods for the use of his animated image in an advert for the Gala sausage roll.

The notice dated 25th of May read, “Your company UAC Food Ltd. has been using the brand picture and other intellectual properties of Sabinus to make adverts for your Gala sausage roll without the consent or authorization of our clients,” another notice read.

“You made a post on your verified Instagram handle (gala sausage roll), on the 23rd of May, 2022 with the picture of our client. The post which was a cartoon of our client was captioned ‘the way I calculate everything in my life’.

“We demand that you pay our client the sum of one hundred million Naira (N100m) for the use of the picture which is the average fee our client charges for his picture to be used for adverts and promotions.”

PHOTO Credit: Gala sausage roll

Always visit NewsWireNGR for latest naija news and updated naija breaking news.

NewsWireNGR Latest News in Nigeria

Send Us A Press Statement/News Tips on 9ja Happenings: [email protected]

Advertise With Us: [email protected]

Contact Us

LISTEN to NewsWireNGR PODCASTS

- A word from our sponsors -

spot_img

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Why Mobile Gaming Is Growing Faster Than Ever in Africa

Meta Title: Mobile Gaming In Africa – Why It's Growing Fast Meta Description: Mobile...

Toyin Akinniyi: Building blocks of the Future, education financing for sustainable outcomes

Opening Remarks by Ms. Toyin Akinniyi, Regional Portfolio Director, Luminate at...

Cheta Nwanze: The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke

Cheta Nwanze The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke at...

Lazarus Angbazo: Building Nigeria’s Infrastructure Economy

BUILDING NIGERIA'S INFRASTRUCTURE ECONOMY Mobilizing Private Capital to Build the Foundation of...

- A word from our sponsors -

spot_img

Read Now

Why Mobile Gaming Is Growing Faster Than Ever in Africa

Meta Title: Mobile Gaming In Africa – Why It's Growing Fast Meta Description: Mobile gaming in Africa is growing faster than any other digital sector: affordable smartphones, mobile payments, local content and what the data shows for 2026. Why Mobile Gaming Is Growing Faster Than Ever in Africa Few industries are expanding...

Toyin Akinniyi: Building blocks of the Future, education financing for sustainable outcomes

Opening Remarks by Ms. Toyin Akinniyi, Regional Portfolio Director, Luminate at the Bold Action Session on Education: "Building Blocks of the Future: Education Financing for Sustainable Outcomes"  (A Day Zero event of the 2026 Africa Social Impact Summit) on 21 July 2026. Protocols. Good morning distinguished guests, the board and CEO...

Cheta Nwanze: The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke

Cheta Nwanze The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke at Southwark Crown Court, London, on 17 June 2026 has brought up an uncomfortable question that has long shadowed international anti-corruption efforts: is justice truly universal, or is it reserved for the powerless? After a nearly six-month trial...

Lazarus Angbazo: Building Nigeria’s Infrastructure Economy

BUILDING NIGERIA'S INFRASTRUCTURE ECONOMY Mobilizing Private Capital to Build the Foundation of National Prosperity Keynote Address by Dr. Lazarus AngbazoChief Executive Officer, InfraCorpNACCIMA Infrastructure Conference (INFRACON) — July 14, 2026 Your Excellencies, distinguished guests, ladies and gentlemen. Please permit me to stand on established protocol. Let me begin with a simple observation. Every...

Lazarus Angbazo: Beyond Roads and Power, Who Will Finance Human Capital Infrastructure for Africa’s Workforce?

By Lazarus Angbazo |  [email protected] Africa is entering one of the most ambitious periods of infrastructure and industrial investment in its history. Governments are expanding power generation, transport networks, ports, industrial parks, and digital infrastructure, while African private sector leaders are making unprecedented long-term commitments to manufacturing and industrial...

Residents: Key Factors to Consider When Choosing a Self Storage Facility in Philadelphia

Finding the ideal self-storage unit can be challenging, especially in Philadelphia, where options abound. Many residents seek facilities that not only safeguard their belongings but also provide value and convenience. In this article, you'll learn the key factors to consider when selecting a self-storage facility in the...

“No Victor, No Vanquished” — Angbazo calls for unity after Nasarawa ADC Governorship Primary win

LAFIA — Retired General Nuhu Angbazo has emerged victorious from the Africa Democratic Congress, ADC, governorship primaries in Nasarawa State, calling on all party faithful to sheathe their swords and rally behind a common vision for the state's development. In a press statement issued shortly after his victory...

Lazarus Angbazo: The Countries that will lead the AI Economy are being decided right Now — By Their PowerGrids

Nigeria has enough installed generation to power a mid-sized country. The grid delivers less than half of it. Around the world, the race to build AI-ready power infrastructure is already underway — and the decisions African governments and investors make in the next eighteen months will determine...

Cheta Nwanze: Failed visa Marriages

by Cheta Nwanze The 1990 film Green Card told a relatively innocent story: a French immigrant and an American woman enter a marriage of convenience so he can stay in the US. They barely know each other. They hope never to see each other again after the deal...

Digital Marketing for Attorneys

In the competitive landscape of legal services, personal injury and medical malpractice attorneys are finding themselves overshadowed by competitors who dominate online visibility. The root of this issue lies in the digital presence that many firms lack. While traditional word-of-mouth referrals still hold value, the digital age...

Lazarus Angbazo: The global power industry is leaving Africa behind

 Dr. Lazarus AngbazoThe nascent AI revolution is not just driving electricity consumption and massive demand for additional capacity—it is reshaping how power is built, maintained, and delivered. For Africa, the real risk is no longer just insufficient capacity—it is also losing control and ability to manage the capacity it...

Bunmi Onabanjo-Kuku: The first thing you feel when you land in Nigeria

By Bunmi Onabanjo-Kuku The first thing you feel when you land in a country is not its culture, not its cuisine, not its people. It is its airport. That threshold, the space between the jet bridge and the city beyond, tells you everything a nation believes about itself...