HomeOpinionCharles Novia: Why Nollywood...

Charles Novia: Why Nollywood Can’t Lose Goodluck

by Charles Novia

Let us admit it – we have never seen any President so besotted with entertainment like Dr. Goodluck Ebele Jonathan, especially the movie-making sector. And this is not a satire.

Yes, his detractors may point at “weakness” for entertainment as a signpost of an unserious mind frittering the commonwealth on ‘joli-joli’ matters! Even the opposition may grumble loudly that the lively engagement with the Nollywood is essentially exploitative and window-dressing – to the detriment of more important and critical sectors of the national economy.

However, no one is in doubt that the life and essence the Creative wayfarers was initially ignited by Bayelsa governor, the much maligned Diepreye Alamieyeseigha, immediate boss of GEJ around year 2000. With dizzying state support and elaborate razzmatazz, the duo of Alams and GEJ wallowed in the sudden euphoria of showbiz and the attendant media opulence only comparable to IBB’s romance with PMAN’s ding-a-long of 1989 – 1992 when Tony Okoroji was the majordomo.

It was no surprise GEJ flowed with the momentum when fortune made him supplant Alams as Gov. of Bayelsa in December 2005. Yet, for all his enthusiasm for professional revelries, the make-believe could not have believed their luck when good ol’ providence thrusted GEJ, again, into greater prominence. In quick succession, he moved from Vice-President to Acting President and eventually President within two years! By 2011 when he assumed office, on his own stamina, the Nollywood romance had blown out of the creek waters. The two lovebirds were careering giddily on a thoroughfare peopled with great thespians, gifted producers, immaculate directors and of course a coterie of charlatans and ‘waka-pass’.

With technocrats within the federal service and the movie industry, different modules of foundational interventions were crafted – and cash-backed like never before. Millions of naira were mentioned, which ballooned, to the consternation of nay-sayers, to billions of naira in creative “stimulus packages”.

In the past ten years of GEJ’s unstinted romance with a powerful sector of the entertainment community, it is very uncharitable (even for inveterate detractors) to say that Jonathan has not “performed”. You may quarrel with the impact or management of his interventions; you may yap him and his people for mystifying the process and access to the several GEJ interventions in the Artsworld. You may claim he has lost similar interest or attention to details in other critical sectors of the Nigerian state. However, no one can simply dismiss his unprecedented regard, affinity and seeming devotion to the people, practice and promise of Nigeria’s movie-making community and allied sectors.

In his six years as President, GEJ has arguably awarded more national honours to our artistes than all the past regimes rolled together!
So, when you hear and see leading lights of Nollywood rooting aggressively for GEJ; when you read famed voices shouting on the roof of their cyper-pages and declaring the ceaseless glory of GEJ; when you read otherwise quiet prima-donnas spit fire and engage in internet-‘gra-gra’ with many of their tele-fans…for the sake of their beloved Moses (Jonathan) – you really must understand and appreciate their position – enlightened self-interest (a completely natural instinct).

They are not ‘bought’, ‘turn-coats’ or ‘ass-licking’ – against their will or legacy. They simply are paying good back to the man who has brought them a load of luck – and thus enhancing their means of livelihood, and embellishing their relevance. No pun intended. This 2015 presidential election is a watershed for Nollywood. They cannot see anything in the “Change”-troopers to indicate that their groovy-train will go on; GMB has not even for once coughed about any plans for Nollywood, one of the major revelations of the 2014 rebasing parameters! It does appear that GMB does not even know that Nollywood exists – beyond gyrations at campaign rallies!

So, stop yakking at Nollywooders if they have little or no sympathies for GMB – he is disconnected from them in the past decade, at least. And within that same period, GMB’s main opponent has been their God-sent.

Most assuredly I say to you: a good friend is difficult to find – and keep; Nollywood can’t afford to lose this Goodluck. God forbid!!

______________________________________

Charles Novia is a Nigerian film director, producer, screenwriter, actor, social commentator and essayist.

Disclaimer

It is the policy of NewsWireNGR not to endorse or oppose any opinion expressed by a User or Content provided by a User, Contributor, or other independent party.
Opinion pieces and contributions are the opinions of the writers only and do not represent the opinions of NewsWireNGR.

- A word from our sponsors -

spot_img

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Why Mobile Gaming Is Growing Faster Than Ever in Africa

Meta Title: Mobile Gaming In Africa – Why It's Growing Fast Meta Description: Mobile...

Toyin Akinniyi: Building blocks of the Future, education financing for sustainable outcomes

Opening Remarks by Ms. Toyin Akinniyi, Regional Portfolio Director, Luminate at...

Cheta Nwanze: The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke

Cheta Nwanze The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke at...

Lazarus Angbazo: Building Nigeria’s Infrastructure Economy

BUILDING NIGERIA'S INFRASTRUCTURE ECONOMY Mobilizing Private Capital to Build the Foundation of...

- A word from our sponsors -

spot_img

Read Now

Why Mobile Gaming Is Growing Faster Than Ever in Africa

Meta Title: Mobile Gaming In Africa – Why It's Growing Fast Meta Description: Mobile gaming in Africa is growing faster than any other digital sector: affordable smartphones, mobile payments, local content and what the data shows for 2026. Why Mobile Gaming Is Growing Faster Than Ever in Africa Few industries are expanding...

Toyin Akinniyi: Building blocks of the Future, education financing for sustainable outcomes

Opening Remarks by Ms. Toyin Akinniyi, Regional Portfolio Director, Luminate at the Bold Action Session on Education: "Building Blocks of the Future: Education Financing for Sustainable Outcomes"  (A Day Zero event of the 2026 Africa Social Impact Summit) on 21 July 2026. Protocols. Good morning distinguished guests, the board and CEO...

Cheta Nwanze: The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke

Cheta Nwanze The acquittal of Nigeria’s former petroleum minister Diezani Alison-Madueke at Southwark Crown Court, London, on 17 June 2026 has brought up an uncomfortable question that has long shadowed international anti-corruption efforts: is justice truly universal, or is it reserved for the powerless? After a nearly six-month trial...

Lazarus Angbazo: Building Nigeria’s Infrastructure Economy

BUILDING NIGERIA'S INFRASTRUCTURE ECONOMY Mobilizing Private Capital to Build the Foundation of National Prosperity Keynote Address by Dr. Lazarus AngbazoChief Executive Officer, InfraCorpNACCIMA Infrastructure Conference (INFRACON) — July 14, 2026 Your Excellencies, distinguished guests, ladies and gentlemen. Please permit me to stand on established protocol. Let me begin with a simple observation. Every...

Lazarus Angbazo: Beyond Roads and Power, Who Will Finance Human Capital Infrastructure for Africa’s Workforce?

By Lazarus Angbazo |  [email protected] Africa is entering one of the most ambitious periods of infrastructure and industrial investment in its history. Governments are expanding power generation, transport networks, ports, industrial parks, and digital infrastructure, while African private sector leaders are making unprecedented long-term commitments to manufacturing and industrial...

Residents: Key Factors to Consider When Choosing a Self Storage Facility in Philadelphia

Finding the ideal self-storage unit can be challenging, especially in Philadelphia, where options abound. Many residents seek facilities that not only safeguard their belongings but also provide value and convenience. In this article, you'll learn the key factors to consider when selecting a self-storage facility in the...

“No Victor, No Vanquished” — Angbazo calls for unity after Nasarawa ADC Governorship Primary win

LAFIA — Retired General Nuhu Angbazo has emerged victorious from the Africa Democratic Congress, ADC, governorship primaries in Nasarawa State, calling on all party faithful to sheathe their swords and rally behind a common vision for the state's development. In a press statement issued shortly after his victory...

Lazarus Angbazo: The Countries that will lead the AI Economy are being decided right Now — By Their PowerGrids

Nigeria has enough installed generation to power a mid-sized country. The grid delivers less than half of it. Around the world, the race to build AI-ready power infrastructure is already underway — and the decisions African governments and investors make in the next eighteen months will determine...

Cheta Nwanze: Failed visa Marriages

by Cheta Nwanze The 1990 film Green Card told a relatively innocent story: a French immigrant and an American woman enter a marriage of convenience so he can stay in the US. They barely know each other. They hope never to see each other again after the deal...

Digital Marketing for Attorneys

In the competitive landscape of legal services, personal injury and medical malpractice attorneys are finding themselves overshadowed by competitors who dominate online visibility. The root of this issue lies in the digital presence that many firms lack. While traditional word-of-mouth referrals still hold value, the digital age...

Lazarus Angbazo: The global power industry is leaving Africa behind

 Dr. Lazarus AngbazoThe nascent AI revolution is not just driving electricity consumption and massive demand for additional capacity—it is reshaping how power is built, maintained, and delivered. For Africa, the real risk is no longer just insufficient capacity—it is also losing control and ability to manage the capacity it...

Bunmi Onabanjo-Kuku: The first thing you feel when you land in Nigeria

By Bunmi Onabanjo-Kuku The first thing you feel when you land in a country is not its culture, not its cuisine, not its people. It is its airport. That threshold, the space between the jet bridge and the city beyond, tells you everything a nation believes about itself...