Estimated Reading Time: <1
Four Nigerian banks – First Bank of Nigeria Limited, Zenith Bank Plc, Guaranty Trust Bank Plc (GTBank) and Access Bank Plc; have been ranked among the ‘Top 500 Banking Brands’ by The Banker magazine of the Financial Times and Brand Finance, London, in 2015.
A report on Monday revealed that for the fourth consecutive year, FirstBank of Nigeria has been ranked number one banking brand in Nigeria; according to a report on Thisday.
Country Representative of The Banker magazine – Nigeria, Mr. Kunle Ogedengbe, explained that First Bank moved from being number 382 in 2014 to 336 in the 2015 edition.
Other Nigerian banks that also made the ranking are Zenith Bank, which moved to number 388 from 453 in 2014, GTBank, which moved to 417 from 422, while Access Bank made first entry into the ranking.
It showed that the Brand value of First Bank increased to $300 million in 2015 from $228 in 2014 and according to the Economics editor of the magazine, Silvia Pavoni, the brand value is “the licensing rate that a third-party would need to pay to use that company’s brand.”
Commenting on the methodology of the ranking, Pavoni said Brand Finance obtained brand-specific financial and revenue data; modeled the market to identify market demand and the position of individual banks in the context of all other market competitors; established the royalty rate for each bank; calculated the discount rate specific to each bank, taking account of its size, geographical presence, reputation, gearing and brand rating and discounted future royalty stream (explicit forecast and perpetuity periods) to a net present value which is the brand value.
This approach, the Economics editor noted, “is used for two reasons: it is favoured by tax authorities and the courts because it calculates brand values by reference to documented third-party transactions and it can be done based on publicly available financial information.”
Globally, Wells Fargo of the United States of America retained the number one banking brand in the world for the third consecutive year and was followed by banks in China, United Kingdom and Spain in the first ten.
Wells Fargo’s brand value for 2015 is $34.9 billion as against $30.2 billion in 2014, an increase of $4.7 billion.
According to the report, the first 10 banks in the world are Well Fargo (USA); ICBC (China); HSBC (UK); China Construction Bank; Citibank, Bank of America, Chase (USA); Agricultural Bank of China; Bank of China; and Santander (Spain).
On the rise of Chinese banks, the chief operating officer of Brand Finance, Mr. Bryn Anderson noted that “the Chinese economy has been doing well for a number of years but I think this has been the first year, in terms of brand value, when Chinese banks have climbed up the tables and stood out.”
- Breaking: APC pulls out of ongoing local government polls in Delta
- CBN Introduce incentives to diaspora remittances: Beneficiaries to get N5 for every USD received
- Breaking: In Kaduna, Gunmen storm Federal Airport Authority quarters, abduct staff, family members
- Buhari and Osinbajo get Vaccinated against COVID-19, when will poor Nigerians get theirs?
- “I won’t take any vaccine” – Governor Yahaya Bello has said Kogi state people are not “guinea pigs”
- I tested positive for COVID-19 – Obasanjo
- Singer, Simi says female entertainers are constantly pitted against each other – she explains the difficulties
- Lagos State Government announces 3 months partial closure of Marine bridge
- WAEC cancels Literature-in English exams; candidates to rewrite papers March 11
- “They took away about 470 cows and cattle” killed 15 persons – Eyewitness accounts after gunmen storm Sokoto