California-based Netflix said in a statement its subscriptions would start at 7.99 euros ($10.35) a month and give access to films, series and documentaries on television,computers but also tablets, smartphones and game consoles.
Vivendi-owned pay-TV operator Canal Plus has already launched its own streaming video services to blunt Netflix’s arrival. So has France’s leading telecom player Orange, which said in July it would not market Netflix when it launches.
Beyond France, Netflix is expanding into Germany, Austria, Switzerland, Belgium and Luxembourg this month, taking its international addressable market to more than 180 million broadband households — double the current U.S. market.
In an effort to tailor its services to French tastes, Netflix plans to produce an original series in France, called “Marseille”, a political thriller set in the southern port city. It also bought the rights to a French kids cartoon called Wakfu created by an independent studio Ankama in northern France.
(Reporting by Natalie Huet; Editing by Andrew Callus)