Here are the TOP THINGS to know about Charli D’Amelio, the social media personality and dancer who built an empire on TikTok.
TikTok Queen and Record Breaker
- Viral Sensation: Charli D’Amelio shot to fame in 2019 by posting short-form dance and lip-sync videos on TikTok. Her content was known for its simplicity and relatability.
- Follower Milestone: She was the first person on TikTok to surpass both 50 million and 100 million followers, setting a Guinness World Record for the “Most followers on TikTok” in 2021. At one point, she was the most-followed creator on the platform.
- The “Renegade”: She is widely credited with popularizing the viral “Renegade” dance, which significantly contributed to her early fame.
Highest-Earning Influencer & Entrepreneur
- Top Earner: Charli has consistently been ranked by Forbes as one of the highest-earning TikTok personalities, leveraging her massive audience for lucrative ventures.
- Major Brand Partnerships: She has secured multi-layered deals with global brands, including a famous collaboration with Dunkin’ (which created a custom drink named “The Charli”) and a partnership with Morphe for their Morphe 2 makeup line.
- D’Amelio Brands & Social Tourist: She and her family launched D’Amelio Brands to manage their consumer product business. Additionally, she and her sister, Dixie, co-founded the clothing brand Social Tourist with Hollister.
- Venture Capital: The D’Amelio family has also moved into the investment world with their 444 Capital fund.
Traditional Media Crossover
- Reality TV Star: Charli, along with her entire family (sister Dixie and parents Marc and Heidi), stars in the Hulu reality docuseries The D’Amelio Show.
- Dancing with the Stars Champion: Building on her lifelong dance training, she competed on and won Season 31 of Dancing with the Stars (2022) alongside her professional partner, Mark Ballas.
- Broadway Debut: In a significant move to traditional entertainment, she made her Broadway debut in the musical & Juliet in 2024.
Focus on Authenticity and Advocacy
- Authenticity is Key: A core aspect of her longevity in the influencer space is her commitment to authenticity, using her platform to discuss topics like body image and mental health.
- Anti-Cyberbullying Advocate: She has partnered with organizations like UNICEF to speak out against cyberbullying, which she and her family have experienced firsthand due to the intense public scrutiny of their lives.
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