Hilda Effiong Bassey (born September 20, 1996), popularly known as Hilda Baci, is a Nigerian celebrity chef, restaurateur, entrepreneur, and media personality who achieved global recognition for her endurance in the kitchen.
The top things to know about Hilda Baci revolve around her record-breaking culinary achievements, her business acumen, and her role as an inspiration for African youth.
1. Guinness World Record (GWR) Breakthrough
Hilda Baci achieved global fame for breaking the Guinness World Record for the longest cooking marathon by an individual (Cook-a-thon) in May 2023.
- Official Record: After review, she was certified with a time of 93 hours and 11 minutes, surpassing the previous record.
- National Impact: Her attempt generated unprecedented national support, uniting Nigerians and drawing global attention to Nigerian cuisine and the determination of its youth.
- Subsequent Record: In 2024, she also set a new GWR for the Largest Serving of Nigerian Style Jollof Rice(8,780 kg), reconfirming her status in the record books.
2. Successful Culinary Entrepreneur
Hilda is a dedicated foodpreneur who has successfully built a major brand around her passion for cooking.
- Restaurant: She is the CEO and Head Chef of My Food by Hilda, a successful restaurant and food delivery service based in Lagos, Nigeria, which has been growing rapidly.
- Media Personality: Before her record, she was already a TV host for shows like Dine on a Budget and won the 2021 Jollof Face-off competition.
3. Educator and Mentor
Following her success, she shifted her focus to empowering others through her knowledge.
- Hilda Baci Academy: She runs the academy to teach culinary skills and, significantly, food business management, helping aspiring chefs turn their passion into profitable careers.
- Inspiration: Her stated motivation for the GWR attempt was to put Nigerian cuisine on the global map and inspire young African women to pursue their dreams.
4. Background and Stamina
Her record was a testament to immense planning and physical preparation.
- Preparation: Hilda underwent intense personal fitness training to build the physical and mental stamina required to cook continuously for over four days, taking only accumulated five-minute breaks per hour.
- Upbringing: She was inspired by her mother, a restaurateur, and built her career from the ground up, moving from a degree in Sociology to becoming a globally recognized culinary icon.
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