Big Brother Naija Season 10 winner, Imisioluwa Ayanwale, officially received her massive grand prize package on Tuesday, October 7, 2025, at a presentation ceremony in Lagos. The total prize is valued at N150 million, which includes ?80 million in cash and a brand-new Innoson Motors SUV.
Representatives from the show’s organisers and sponsors presented the 23-year-old fashion designer with her symbolic cheque and the keys to her new vehicle at the Ilupeju event. The moment quickly went viral, with images and videos of Imisi proudly posing beside her white SUV dominating social media trends.
Fan and Housemate Reactions:
Imisi’s victory, secured with a dominant 42.8% of the final votes against strong contenders like first runner-up Dede, was met with an outpouring of celebration and praise.
- Social Media Buzz: Fans, particularly her loyal fanbase known as “Ijoba 606,” flooded platforms with congratulatory messages under hashtags like #ImisiTheQueen and #BBNaija10Winner. Her win was widely described as “well-deserved,” with many highlighting her wit, calm demeanor, emotional intelligence, and authentic personality as the key factors that endeared her to viewers throughout the 72-day season.
- Support from Fellow Housemates: The celebration extended beyond her fans, as many former housemates, including runner-up Dede, joined in the congratulatory chorus. Dede publicly countered claims of a regional win, insisting that Imisi deserved the victory on merit.
- Making History: Imisi’s win not only marks a major milestone in her career but also places her among the elite few female winners of the reality show, following in the footsteps of previous champions like Mercy Eke, Phyna, and Ilebaye.
The prize presentation closed the chapter on the highly competitive “10/10” season, solidifying Imisi’s transition from housemate to national celebrity.
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