Amazon Launches First Smartphone With 3D Display Feature

Amazon is launching its own smartphone. The new phone, called the Fire Phone, will ship July 25 and cost $199 on a two-year contract. It’s available for preorder now.

The phone’s most visible feature is its 3D display, called Dynamic Perspective. The Fire Phone has four user-facing infrared cameras that it uses to gauge the location of your face and eyes. As you move in relation to the phone, the image shifts on the screen to give you the convincing illusion that the interface or object you’re viewing has depth and layers.

In the phone’s Maps app, labels and the map itself are on different layers, so you can tilt the phone to peek underneath labels or icons that may be blocking parts of the map you want to see.